OUR ETHOS
The physical world speaks through form. Every material structure, from the cellular level to the scale of ecosystems, reflects the specific ways energy moves through and is metabolized by that system. This principle extends across all living systems, revealing patterns that manifest consistently across different scales and contexts.
A plant is not merely a collection of cells – it is a living biography of energy metabolism. Some species reach skyward with exuberant blooms, while others concentrate their essence in hidden roots. Each growth pattern, each chemical signature, tells the story of how that organism has evolved to process and express life force.
This same principle governs human bodies and experiences. Our physical forms – from the subtle expressions that cross our faces to the way we carry ourselves through space – reflect how we metabolize our lived experience. The ancient wisdom traditions of the East recognized this unity between form and energy in their concept of chi or prana: the understanding that all of reality is one vast metabolic system where matter and consciousness arise from the same flowing patterns of energy.
Within this interconnected web of life, different forms can influence one another through resonance. Plants carry specific energetic signatures that can harmonize with our own. Each botanical essence in our collection has been carefully studied not just for its aromatic properties, but for its unique way of embodying and transmitting vital energy.
Consider vetiver – thriving in the hidden networks of roots that anchor landscapes together, drawing strength from depths rather than heights. Its essence embodies steadfast resilience, creating foundations that enable wider systems to flourish. Or raspberry, whose seemingly delicate form belies its vivid presence – a study in the paradox of vitality expressed through ephemeral states. Each botanical offers not just a scent, but a distinct pattern of energy metabolism, a specific intelligence about how life force can be processed and expressed.
Just as no two forms in nature are identical, we recognize that each individual's energetic pattern is unique. Our platform embraces this fundamental diversity, enabling each person to compose their own energetic signature from our extensive botanical library. Rather than offering standardized formulations, we provide the tools and knowledge for individuals to create precisely calibrated combinations that resonate with their specific energetic needs and expressions. This approach to mass customization reflects a deeper truth about living systems: that vitality emerges from the endless permutations of basic patterns, each unique yet connected to universal principles. These patterns of energy flow and form manifest across scales – from the molecular structure of an essential oil to the complex dynamics of living systems – revealing an underlying coherence in how nature processes and expresses vital force.
OUR PRODUCTS
SATTVIC
We strive towards “Sattva” (Sanskrit for purity), a concept in Vedic philosophy which refers to healthy, nutritious and clean products which purify the body.
WHOLESOME INGREDIENTS
We blend organic and food grade ingredients with therapeutic grade essential oils selected for their aromatic qualities and medicinal properties.
PURE
Products are designed, manufactured, and packaged in-house and are free of toxic chemicals, parabens, GMOs, artificial scents, colors and dyes.
MADE WITH LOVE
Our products are mostly vegan, always vegetarian and never tested on animals. We make every effort to avoid inflicting harm on any sentient being or the natural world.
HANDCRAFTED
Each item is made by hand in our Brooklyn studio and distributed in collectable glass apothecary bottles produced with up to 40% post-consumer content.
A GOOD CAUSE
We favor locally grown and harvested botanicals and donate a portion of each purchase to sustainable urban agriculture initiatives in the New York City area.